What is SEO?

SEO stands for Search Engine Optimization. It is basically the process of improving the visibility of the website on search engine results pages and ensuring that there is maximum organic traffic directed to your business website. The most common method of doing this, is by using certain search engine friendly keywords in the website. This can be done on one’s own, or a company which provides SEO services can be hired.

Cyber Networks, a custom SEO, web design and web development company, specialises in online marketing and SEO services. Our team of highly qualified developers and designers provide personalised sites, and help in garnering traffic to these sites.

Why is SEO important?

In today’s digital world, organic traffic is essential for every business. These days, customers look at the reviews of a product before purchasing it. Without organic traffic, it will be very hard for the customer to locate your website. It helps you establish your brand online, which increases your sales but at the same time, it saves you money because SEO is a cost effective and a long-term solution.

Essential Tips and Tricks

There are a number of tips and tricks to improve the SEO of your website. A few effective ones are listed below:

  • Input the correct titles and descriptions for your pages
  • Use your keyword phrase in headlines
  • Add a search box within your website so that you can track the words your customers are searching for and use it as keywords later
  • Add images and videos to your website (and name them)
  • Make videos and upload on YouTube. Videos are 50 times more likely to show up on the search results than text
  • Optimise your web pages to increase page load speed
  • Optimise your images as these have a higher chance of showing up on search results page
  • Get local bloggers to write about your business

 

How to market your company using SEO?

You can hire a company which provides SEO services and SEO packages to market your company using SEO or if you are on a budget, then you can do it yourself.

Initially when you start your business, it is better to abide by local SEO, which is a method used by companies that provide search engine optimization Adelaide. This method aims at making your brand popular among people who are physically located close to your business. Avoid using too many keywords and descriptions on your website; try to make it appear natural instead. If you are having difficulty in finding keywords, look at the keywords used by your competitors. The most effective way to market your company is to create a social media profile. You can also add social media sharing buttons on your website.